 |
The JoLida Philosophy Scope of JoLida H.A. Overstreet writes, “I have my own particular sorrows, loves, delights; and you have yours. But sorrow, gladness, yearning, hope, love, belong to all of us, in all times and in all places. Music is the only means whereby we feel these emotions in their universality.” The voice and instruments of music are expressed by mankind in its symphonies, movies, rock and roll concerts, theater, ballet and even the simple tune we hum on our way to work. Starting with the initial phonograph inventions of Thomas Edison, the technology of electronic sound reproduction has become woven into the fabric of our lives. Radios, televisions and music systems have become common items in nearly every household of the industrial world. For the past four decades, U.S. industrial energy has been harnessed to provide products that improve lifestyle. It ranges from food, to medicine, to architecture, to luxurious minivans, to designer kitchen sinks found in the Home Depot Boutique stores. Electronic sound reproduction can impact the quality of an individual's life. However, in the past ten years, the majority of technical advances in electronic sound reproduction has emphasized convenience and features. We believe that compromising sound quality proportionally diminishes the experience of H.A. Street's universality of emotions. JoLida's's focus is to connect our clients to superior sound. Mission Statement: JoLida is a communication company. We believe that sound can have a great impact on the life of an individual. Sound has the capacity to inspire, stir emotion and create empathy. It encompasses the whole range of human emotions and transcends age, color, race, culture and walk of life and goes right to the heart of our humanness. The ability to create emotion is the province of the artist. Our task is to provide the electronic means by which this artistry can be communicated as the artist intended, hence we are a communication company not the communication. We are the message bearer, not the message. Therefore, our mission is to develop, manufacture and distribute quality sound systems. In keeping with our mission, JoLida will bring a long term auditory enhancement to our clients' lives at a value price.  |
 |
